Natalie B. Lazo

Natalie B. Lazo

Experience Design Lead · Brand & Pitch Design · New York

I take brands from first impression to signed contract.

OMG x TJX pitch deck: fashion photography in a four-panel grid Omnicom Media · Experience Design Lead

Work

Johnnie Walker 'Walkers & Co' case study spread in black and gold Omnicom Media · Experience Design Lead Barbie x BeautiTone colour collection case study with campaign results Omnicom Media · Experience Design Lead Book jacket for Wiley's 'Governance in the Digital Age' Diligent · Marketing Graphic Designer Fireside chat on stage at the Loyalty Innovation Summit, in front of the branded backdrop CrowdTwist (acquired by Oracle) · Lead Brand Designer Burger King x PMG document cover with portrait photography Omnicom Media · Experience Design Lead Aquant Field Service Benchmark Report cover and chart spread Aquant · Senior Brand & Creative Designer Purple 3D glass render, key visual for an Omnicom Media pitch Omnicom Media · Experience Design Lead Amazon NFL Thursday Night Football first-half recap with viewership figures Omnicom Media · Experience Design Lead Diligent Global Fact Book cover with the New York skyline Diligent · Marketing Graphic Designer Aquant conference booth with branded backdrops and table Aquant · Senior Brand & Creative Designer Loyalty Innovation Summit event banner, New York City CrowdTwist (acquired by Oracle) · Lead Brand Designer 2024 March Madness viewership recap slide Omnicom Media · Experience Design Lead Loyalty Innovation Summit welcome signage CrowdTwist (acquired by Oracle) · Lead Brand Designer Aquant campaign photography of a field technician on purple Aquant · Senior Brand & Creative Designer TJX pitch section divider in pink, '01 General Background' Omnicom Media · Experience Design Lead

10+ years of hands‑on design, and now I lead pitch work for six agencies.

  1. 12

    brands under the Diligent umbrella, as its first in-house designer

    Diligent

    Marketing Graphic Designer

    May 2018 – Aug 2019

  2. 40+

    summit assets delivered in under five weeks

    CrowdTwist (acquired by Oracle)

    Lead Brand Designer

    Aug 2019 – Mar 2020

  3. +30%

    marketing-qualified leads, year over year

    Aquant

    Senior Brand & Creative Designer

    Apr 2020 – Dec 2023

  4. $100M+

    contract secured with my in-room design leadership on the BBVA pitch

    Omnicom Media

    Experience Design Lead

    Mar 2024 – Present

EducationBFA, Ithaca College

LanguagesEnglish and Spanish, fluent. French, conversational.

FreelanceIndicative, LinkSquares, Ladder.io

Off the clock, I paint stadium-size banners for New York's soccer supporters.

Portrait of Natalie B. Lazo, Experience Design Lead, in black and white.

Bring me the brand.

Open to senior brand and experience roles in New York.

natalie.b.lazo@gmail.com

Omnicom Media

Experience Design LeadMar 2024 – Present

  • In-room design lead in Spain on the BBVA pitch: a $100M+ contract
  • Lead a global pod of 4 designers across the US and UK
  • 30+ new-business pitches; presentation templates and assets for all 6 Omnicom Media agencies; clients include Diageo, Unilever, PepsiCo

I lead a global pod of four designers producing presentation systems, award submissions and brand assets for all six Omnicom Media agencies and clients such as Diageo, Unilever and PepsiCo. In Spain, I was the in-room design lead on the BBVA pitch that secured a contract worth over $100 million.

OMG x TJX pitch deck: fashion photography in a four-panel grid
Johnnie Walker 'Walkers & Co' case study spread in black and gold
Barbie x BeautiTone colour collection case study with campaign results
Burger King x PMG document cover with portrait photography
Purple 3D glass render, key visual for an Omnicom Media pitch
Amazon NFL Thursday Night Football first-half recap with viewership figures

Aquant

Senior Brand & Creative DesignerApr 2020 – Dec 2023

  • Owned the brand across digital, contributing to +30% marketing-qualified leads year over year
  • Led the Benchmark Report, the company's top lead-generation asset (3x the engagement of other content)
  • Co-led a 6-week overhaul of 100+ assets, unveiled at Field Service Palm Springs

For nearly four years I owned and evolved Aquant's brand across social, web and events. I led the visual identity of its benchmark report, the company's top lead-generation asset, and with our Head of Design led a six-week overhaul of 100+ assets, unveiled at Field Service Palm Springs.

Aquant Field Service Benchmark Report cover and chart spread
Aquant Benchmark Report data spread
Aquant conference booth with branded backdrops and table
Aquant trade-show banner with customer logos
Aquant campaign photography of a field technician on purple
Aquant generative-AI blog banner

CrowdTwist (acquired by Oracle)

Lead Brand DesignerAug 2019 – Mar 2020

  • Directed all visual branding and campaign assets
  • 40+ physical and digital assets for the Loyalty Innovation Summit in under 5 weeks

I directed all of CrowdTwist's visual branding: newsletters, e-books, event decks and interactive Ceros sites. For the Loyalty Innovation Summit I produced more than 40 physical and digital assets, from signage to attendee badges, for 100+ attendees and 10+ speakers.

Fireside chat on stage at the Loyalty Innovation Summit, in front of the branded backdrop
Loyalty Innovation Summit event banner, New York City
Loyalty Innovation Summit welcome signage
Loyalty Innovation Summit welcome banner with sponsor lockups
Oracle + CrowdTwist loyalty research report cover and spread

Diligent

Marketing Graphic DesignerMay 2018 – Aug 2019

  • First in-house designer, across all 12 Diligent brands
  • 200+ pieces of collateral: print, web, events, a Wiley book jacket

Diligent hired me as its first in-house designer and gave me all 12 brands under its umbrella. Working with demand generation, product marketing and communications, I produced more than 200 pieces, from whitepapers to booth designs, for regional and global markets.

Book jacket for Wiley's 'Governance in the Digital Age'
Diligent Global Fact Book cover with the New York skyline
Diligent global presence map on navy
Diligent visual company history timeline
Diligent Fortune 1000 adoption bar chart